Reverse Pitch at the Brigham Digital Innovation Hub

4Q Catalyst participated in a Reverse Pitch program at the Brigham Digital Innovation Hub (iHub) and the Division of Aging at Brigham and Women’s Hospital to learn about how startup entrepreneurs can support BWI’s breakthrough programs of integrated care that help older patients, along with their families and caregivers, to thrive.

The Reverse Pitch event was a collaboration between AGENCY and BWH Division of Aging, with an introduction by Danielle Duplin of AGENCY and a panel facilitated by Brian Mullen, Innovation Strategy Manager, Brigham Digital Innovation Hub (iHub)

The Division of Aging at Brigham and Women’s Hospital is dedicated to improving the clinical care of older patients, facilitating innovation with state-of-the-art research, and educating the next generation of geriatricians and geriatric researchers.

A panel of Brigham geriatricians, nurses, and rehab specialists shared their experience of what innovations and tech work best, what doesn’t, and what still needs to be done to help hospitals.  Key takeaways included:

  • Improve care coordination to ensure that patients (and their data) seamlessly transition between care settings in hospitals, rehab centers, and home
  • Apply advanced genetic and medical research to create customized treatment and prevention strategies that extend quality lifespans
  • Integrate technology (sensors, voice, smartphones, etc.) to allow older people to live independently for as long as possible
  • Better assess the interdisciplinary touchpoints required to deliver holistic geriatric care that respects the needs and wishes of each patient
  • Optimize clinical care in a manner that reduces costs, burdens, readmissions, and inefficiencies system-wide.

Division of Aging