Starting Up Smarter delves into research on entrepreneurship and business growth at over 2 million US companies, and analyzes why older founders are much more likely to create profitable and socially valuable businesses. Their inspiring stories illustrate the essential ingredients for startup success.

In this book you will learn:

There is no expiration date for innovation, successful entrepreneurship, or world-changing business ideas. When it comes to starting a company, age and experience are an advantage.

Why social purpose, shared value, and a commitment to sustainability are excellent foundations for attracting startup support, accelerating company growth, and insulating your business against external shocks and economic downturns.

What experienced entrepreneurs wish they had known when they started their companies.

Mary J. Cronin

Business Advisor
Growth Catalyst